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Here are the exact steps we follow when doing our marketing research for all our clients

Make sure there are a need for market research
Define exactly what the problem is
Work out exactly how the research process will be conducted
Determine what design will be used for the research
Identify sources and information types
Look at the ways how important data will be accessed
Work on the design of data collection forms
Collect all of the needed data
Analyze received data
Setup,prepare and present the final version of the research report